Friday, April 19, 2013

Thoughts on breastfeeding


Thoughts on Breastfeeding 
By Michelle Isla, SM

We all remember the famous TIME magazine front cover image of a mom breastfeeding her 4 year old son with the words “Are You Mom Enough?” next to it.  Here’s an interesting article (http://blogs.babycenter.com/mom_stories/02172013if-all-moms-breastfed-their-babies-right-after-birth/) about breastfeeding citing a recent press release by the Save the Children organization identifying barriers to breastfeeding.  In this article the authors parody that famous front cover image with a similar one stating “Are We Supporting Moms Enough?”  The organization’s recent breastfeeding report identified the following four barriers to breastfeeding success:
  1. cultural and community pressures
  2. the health worker shortage
  3. lack of maternity legislation
  4. aggressive marketing of breast-milk substitutes – or formula.

As a former lactation counselor for the Seminole County Health Dept., having discussed these kinds of topics ad nauseam,  I can’t help but feel this isn’t really new information.  The question is, what is being done about it in this country?  There are certainly initiatives I’ve read about and political discussion about maternal rights in the workplace, government incentives for corporations, etc.  Sometimes it feels like progress is too slow!  In the meantime the formula companies continue their unethical propaganda undermining breastfeeding and contributing to the health epidemic in this country.

While I feel it’s important to stay on top of what’s happening politically on a national level I also feel it’s equally important to focus on what WE can do in our day to day to effect change.  Although it may not feel like it sometimes we actually have tremendous power to create change in our communities and that’s where we can start.  One individual CAN change the world!  Does that sound too idealistic?  Well look at it this way, every single action we make that affects someone’s life contributes to change in that person’s life.  We do this enough times and inspire others to do the same and we inevitably create a domino effect.  Now, I realize that this bottom up approach has to also be coupled with top down initiatives.  This is why I mentioned earlier that it’s important to stay on top of what is happening politically and get involved with organizations that push for legislative change.  As a side note, Moms Rising is an incredible organization that does just that!  Check them out, www.momsrising.org.

Bringing it back to breastfeeding now, how can we as individuals help increase breastfeeding initiation and duration rates?  I say “duration” because the science shows that the most significant health contributions of breastfeeding occur the longer we provide our children breast milk.  At Tree of Life we are certainly committed to supporting mothers in achieving this.  We are one of the only midwifery practices that offers our new mamas a breastfeeding consultation with an International Board Certified Lactation Consultant within the first week after giving birth at NO COST to the mother.  We also offer an ongoing breastfeeding support group that meets each week as this model is statistically proven to increase breastfeeding duration rates.  I’d say we’re off to a good start at Tree of Life.  What can YOU do to support breastfeeding?  Here are some suggestions:

  1. refer your new mama friend/neighbor to a lactation consultant if she is having trouble nursing, make the call for her if she’s willing!
  2. Talk to your girlfriends pregnant or not about attending a breastfeeding class with a lactation consultant prior to giving birth
  3. Show a new mama how easy it can be to nurse in public
  4. Smile at the next mama you see nursing in public and tell her you’re so happy to see her doing it
  5. “Share” posts on Facebook that have to do with breastfeeding awareness, there are some cute ones out there
  6. Tell your care providers (midwife, OB, pediatrician) that you would really like to see them have onsite breastfeeding support
  7. Tell your care provider that having that formula propaganda up on display has been proven to undermine breastfeeding and affect breastfeeding rates in this country
  8. Tell the Motherhood Maternity store that you don’t wish to receive their free formula sample in the mail after you shop there, maybe you’ll still get it but at least they’ll have heard your piece
  9. Nurse your baby in public, cover or no cover.  I wasn’t much of a coverer myself!
  10. Share your breastfeeding success stories with other new and pregnant mamas, offer them emotional support when the going gets rough for them

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